The Problem
Families face extreme anxiety when selecting home caregivers. Existing platforms only display qualifications and ratings, but cannot verify the caregiver's true character and reliability, leading families to feel that the entire matching process is "like a lottery."
Key Pain Points:
Research
Methodology: Double Diamond
- Secondary research + competitive analysis （Cera Care, Homage, Care.com, Onihelp）
- 5 in-depth interviews with family decision-makers
"Users perceive caregiver screening as a lottery — the hidden algorithmic logic creates black-box anxiety."
Solution 1
Solution 2
Solution 3
Solution 4
Iteration 1: Internal Pilot
Round 1
Complex transitions caused hesitation. Core features weren't prominent enough.
→ Simplified navigation, reduced information density
Iteration 2: External Testing (5 participants)
Round 2
Button logic confused users. Detail page was too cluttered.
→ Restructured information hierarchy, added match rate data
Iteration 3: Expert Review
Round 3
Matching engine lacked transparency.
→ Added dual-sided onboarding + Situational Judgement Tests for caregivers
Final Product
The final CareMatch product offers streamlined navigation, step-by-step guidance, and a comfortable user experience focused on delivering relevant care options efficiently.
Large preview image above demonstrates the clean interface and clear call-to-actions designed for minimal cognitive load.
Contact
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