Chenrui Ma
A designer exploring how AI, systems, and emerging technologies shape human trust, behaviour, and emotional experience.
In three words I am: Curious. Reflective. Human-centred.
I’ve always been drawn to the small emotional moments people rarely talk about — hesitation before trusting AI, anxiety when making important decisions, or frustration with systems that are meant to help. That curiosity is what led me to UX.
My projects often start from real social experiences and turns them into research-driven design questions explored through UX, AI interaction, and service design. For me, UX is not just about solving problems, but about designing more thoughtful relationships between people, technology, and everyday life.
About Me
EDUCATION
MSc UX Engineering
Goldsmiths, University of London
BA Product Design
BTBU
CORE SKILLS
AI/UX Strategy, RAG Architecture, User Research (EEG/EMG), Figma, Axure, A/B Testing, Python
Selected Projects
01 — Rednote AI Trust
Led research and design on trust loss in Xiaohongshu's Ask AI feature.
Proposed a dual framework of explainability + user control. Delivered four-phase interaction design, validated through user testing.
02 — One-shot
Designed and ran a controlled A/B experiment to quantify how one-shot prompt strategies affect LLM output action-orientation.
Statistically significant result (U = 0.00, p < .001, r = 1.00).
03 — CareMatch
Led 0-to-1 design of an AI home care matching platform.
5 user interviews · 3 rounds of usability testing.
high-fidelity prototype.
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